Blog Post #2: Product Placement

Product Placement
You have been given the go-ahead from brand management to set up a product placement in a TV show as part of the season kickoff. Please answer the following:

1. Which show would you select?
2. On what network and time-slot does it air?
3. Is this a stylistic fit for the brand? Describe...
4. Which group of people watch the show that you think your brand should be reaching out to? (This is your audience for your messaging)
5. What sort of placement in the show would you propose? (Describe the scene)

Blog Post #1: Marketing Portfolio Project Topic

Please respond with one paragaph (5 sentences) per question:

1. What product or service are you marketing? Describe it as specifically as possible in one paragraph.

2. By looking at the brand’s (or a similar real brand’s) website/ commercials online (or ads you’ve seen on tv or in magazines), who do you think the brand is targeting its ads towards? (Answer in one paragraph)