Product Placement
You have been given the go-ahead from brand management to set up a product placement in a TV show as part of the season kickoff. Please answer the following:
1. Which show would you select?
2. On what network and time-slot does it air?
3. Is this a stylistic fit for the brand? Describe...
4. Which group of people watch the show that you think your brand should be reaching out to? (This is your audience for your messaging)
5. What sort of placement in the show would you propose? (Describe the scene)
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The movie I would choose to market my product would be "Street Dreams". It will air on channel 36 FX. It's a stylistic fit because we are promoting our main product. This would be reaching out to the skaters or anyone interested in skating. The scence would be one of the charaters doing a trick down a stair set in slow motion so the audience can the new board we are going to sell.
ReplyDelete1.I would actually pick Gossip Girl to have my product be part of.
ReplyDelete2.It starts on the CW,channel 12; 8 pm on Mondays.
3. I would say it is a stylstic fit because all the girls that play on there, do want to be healthy, and even on the show they let us, the audience, know.
4.I say, teenage girls watch that the most, so that would be my audience.
5. Maybe one of the girls, can be working out or running and when they are done, they can take out the Silk Soymilk. Another scenario would be if theyre eating lunch or breakfast, they can just drink some of it while theyre eating.
The movie that I would like my product to be endorsed in is a movie called Bomb the System. It fits in the movie because the movie is based on graffiti and all the markers in my brand are made for graffiti artists. Usually the only group that’s going to watch this movie are only graffiti artists. There is no specific scene in the movie that my product will be used because it will be used in many scenes throughout the movie. One scene will be a man Is doing a graffiti tag and a marker will be used and the man’s friend will ask “What kind of marker is that?” and the man will say “an On the Run marker it’s the best out there.”
ReplyDelete1. The show I would choose to place my product on is "Glee" because it portrays young adults in high school trying to fit in and I think most young adults would be able to relate.
ReplyDelete2. The show airs on FOX at 9:00 P.M.
3. Yes, I think that this show would be the right fit for my brand because my brand is meant to appeal to teens and young adults and the show would be portraying young people of about the same age using my product in a way that could be used either for everyday use or for athletic use.
4. My brand would be reaching out to mostly teens and young adults ages ranging from 13 to mid and upper 20's. I believe these are the groups of people who most frequently tune in to watch Glee. The show has attracted many new viewers over the span of its one season airing.
5. The kind of placement I had in mind for my products would be when one of the characters is walking through the school hallways and gets stopped by another classmate to tell them about an upcoming school event. Another possible setting would be in the theather when the characters are rehearsing for a school musical.
My product would take place in "The Breakfast Club". It would air Spike in the evening. It is a "stylistic" fit because my product fits the age group of the viewers. We would be reaching out to the teens and young adults who enjoy candy. To incorporate my product into the film, I would have the kids in detenion pass by a vending machine and be completely amazed by whats inside. (which would be my product)
ReplyDelete1. I have decided to go into the kids approach so I have chosen the cartoon show, Phineas & Ferb.
ReplyDelete2. This show is shown on Disney Channel in many time slots and sometimes there's even episode after episode being shown.
3. I do believe that this show could work for Campbell's soups because usually by the end of the day, the mom will ask the boys to go in to the house for lunch. What would happen if the kids saw Phineas & Ferb eating Campbell's Soups? They'd be thinking "I want that!" or something similar maybe.
4. This show would be reaching out to the younger audience or maybe the older one as well depending on what you like to watch.
5. The scene for this would start off like every other episode where the kids go off to build some sort of amazing invention and by the end of the day, after all the fun they had they will go inside the house and see that their mom made them some Campbell's Soup. And after the boys take one spoonful of the soup they'll just keep eating until the bowl is entirely empty. Perhaps after watching this, the audience will tell their mom to buy some of this soup, or not.
the show i would choose to put my product in would be modern family. its on abc on
ReplyDeletewednesdays at 9? id pick this show because channel 7 is a channel that everyone has
cable or not. theyd eventually see it. the show is a comedy show so there always doing
crazy things, so i think if i put my product in the show there would definitely be
a place where they can fit it in. all ages watch the show from young to old. and because
all ages watch the show my product would also be getting all age's attention not just one
specific group. i would make the scene to add my product in one where someones racing
someone else. because my product to add is gonna be nike track shoes so racing would
make sense. the scene would be that the mom - i forgot all the names. but the mom just got
the son new nike track shoes and hes telling his dad that he could beat him in a race. because
he knows the shoes will make him faster. so they make a deal to race, the dads kind
of old so he thinks he has it in the bag but his son is 10 so who knows? so they pick a day
to race around the block. and on that day they race, and the son beats the dad by a lot
- and it was because of the shoes. not because his dad is really old and cant run for very
long.
The show I would choose would probably be America's Best Dance Crew. Mostly because my clothing line is going to show all the dancers what style they can make of our shirts and other products. This would be a good stylistic fit for this brand because we can create t shirts for all dance groups creating their own style. Many of the dance crews now a days have their own t shirt or products. During the "slo mos" they point out all the amazing dancing skills they show so that is a way our product can be sold.
ReplyDeleteThe show I would select to place a product placement would be Sportscenter. It is on the network ESPN and is shown at 7:00 and 10:00 pm. This show fits my brand because my brand is a sports brand and all the top sports brand advertise their products through this show through sports analysis and athletes. My brand would be reaching out to athletes and also sports fans. I would place my product when the sports analysis are disccusing topics where my sports watch will be shown on their wrist and also when they show the highlights of the day and week where it will show athletes wearing my brand as their choice of sports wear.
ReplyDeletethe show that i would choose to market my product in is "America's Next Top Model". it airs on CWTV. the show has a lot of ladies that use Cosmetology Products and i think that this would be reaching out for all of the lady audience and i bet a lot of teenagers watch it too. the scene would show the Cosmetology product and before and after pictures of the Actors, so that the audience would want to try the cosmetology product and start using it.
ReplyDeleteJarrd Cruz
ReplyDelete1st period
1.)The show that I have selected to present my product will be on the cartoon series called “Pokémon”.
2.)The network will be on cartoon network and it will be showing at 11:30 a.m and at 7:30p.m on Friday.
3.)Yes, because it’s a cartoon show that kids young and old like to watch.
4.)The group of people that watch the show would be kids and adults because the show was a huge hit to kids and also parents would watch the show with their child.
5.)The placement of the scene will be on their lunch break because with the foods that they have, they also need a drink to fill up their thirst since they have a long journey ahead of them.
The movie that i would choose would be "MEAN GIRLS". It will air on channel 43. its a stylistic because im promoting my product which is MAC. This will show how the characters wear their make up in the movie. Also this brand would be reaching out to the womens out there who are interested on make up. The scene would be one of the characters doing their make up.
ReplyDeleteThe show that I selected is The Hills. It on the MTV network and it airs between the hours of 8-10pm. This is a stylistic fit for my brand because this show is mostly about fashion and living that good life and also living a luxurious one. The type of people that watch this show are teenagers, like myself and also young adults and my brand is mostly targeting teens and young adults. The sort of placement that I would propose would be when one of the girls on the show is getting ready to go out and she tops her outfit off by carrying a Juicy Couture bag that matches her outfit. The people watching the show might think that the Juicy Couture bag is cute and think about buying one.
ReplyDelete1. To help market my product I would choose a sport involving movie like "The Gridiron Gang".
ReplyDelete2. It would air on the HBO channels, 550-560.
3. This would be a good movie for my product because it is a movie about young men playing football.
4. Many sport fans or other athletes may want to watch this movie because they may be able to relate to the movie more than others from their own experiences.
5. In the scene, the young athletes would be tired from practicing out in the heat running and tackling one another. They become dehydrated and so tired that they would refuse to do anything else. Later on, their waterboy would come out of the building with bottles
of Gatorade and all the athletes grabbed the bottles from him and they were satisfied and started practicing again.
The movie that I am selecting to market my product would be Mall Cop. It will air on TNT. I believe this is a stylistic fit for the brand because cops usually like to have coffee in the morning, which is why this would be a stylistic fit since my product is Starbucks Coffee. This would be reaching out to adults, teenagers and maybe kids because not only do adults drink coffee but others also. The scene would be the main character getting his regular coffee at Starbucks every morning before he starts his day off patrolling the mall.
ReplyDeleteThe show I would choose is Everybody Hates Chris. The network it would be on is Nick because it’s the TV. Show that mostly kids and teens watch. It would be a stylistic fit because it would attract too many teens and kids that like candy. The group of people that watch the show is mostly teens because the show has teens in it and it is funny. The placement would be when they go to the movies, they pass by the snack place and they see a lot of candy and the one that they are most attracted too is sour patches.
ReplyDeleteThe movie I chose for my product, Dreyer's Ice Cream is the movie "Up". The movie could probably be shown during the summer time because I think people would love to have some good cold dessert after their dinner in the warm weather. It would be a stylistic fit to the brand because its family friendly and they can watch it together. It would aim towards children and teens because "Up" is a Pixar movie, mostly children would be attracted to it. The scene I would propose is when balloons are tied onto the house to make it fly and the imagery of the colorful balloons can make you think of the colors and shapes of an ice cream cone and attract audiences.
ReplyDelete1.the show i would choose would be "E" NEWS because my sister watches it and follows all the advices they give to have style
ReplyDelete2.it would appear at 4 because most teenagers watch tv at that hour.
3.yes because the brand shows elegance and class
4-the audience would be teenagers and young adults that work or get money from their parents
5-both the girl and the guy who present the show could wear the brand at a certain point of the show and then talk about the stars who wear the brand,so it would influence people.
1. I'll be embedding my chocolate Hangover bag on the comedy show, "That's So Rave!" Raven is extremely popular among today's teenagers and the Hangover bag is unique combining style and fashion, which will only result in effective propaganda with huge sales (most likely). Those 13 years old teens will not only not hesitate to look for Simple bags, but fall in love with many of our others products such as our 100% sustainable shoes.
ReplyDelete2. That's So Raven is part of the Disney's Channel and is air everyday at various time, totally convenience.
3. Yes! Raven is an expert in fashion. With Raven's enchanted outfits and the Hangover bag on her side, there'll would be no doubt that they'll both blend perfectly and beautifully. Why, you might asked because the bag is chocolate/dark tan color which pretty much goes with everything.
4.That's So Raven, is watched by thousands of teens that are crazy to look the best wearing the latest in fashion. This bag fits everyone's style. When teens go and asked their parents to buy it for them, parents will not hesistate to buy other bags or shoes from Simple when they go look for the Hangover bag. This is great!
5.Raven is in high school and her birthday's party is arriving. Chelsea is her best friend who knows Raven's backpack got ripped when they went ice skating and someone step on it with skates. As a result, Chelsea will buy a Simple bag and on the B-day's party it will be opened by Raven. The whole attention will be on the awesome Hangover bag!!! Raven will love it and will point out what its features are after hugging Chelsea.
The movie I would pick would be transformers. It would air on all theatres and later on in movie chanes. I'd Pick this because since the amazing super heroes happen to be robots and i happen be promting good quality electronics that good be the perfect match to defeat evil. this would be reaching out to everyone and people from all ages this is something families could enjoy together. the scene would be the autobots fighting the decepticons and in the middle of the fight they come across a electronics store,(bestbuy, fryes, etc..) and somehow their source of power woked up or gave life to many of the super cool electronics make the fight and even greater one.
ReplyDeleteMy product would be in every action film known to man. Really I think every action flick needs a wrecking ball and buldozer in it. Even if it's a small little scene. This would totally fit with my brand because they're working machines and are related with distruction and what not. Action movies are related to distruction so why not. I think it would be reaching out to anyone that wants to break something with an unnecessary machine. Let me take you through a scene. the building is collapsing and the main chracter has to break down a wall to escape from being crushed to death. So what do you know theres a giant buldozer and wham he breaks the wall and escapes using my product!
ReplyDeleteMy brand would be in Tosh.0. It's a stand up comedy show that shows many different videos from the internet. It airs on Comedy Central at around 7:00 PM everyday. There is a new episode every week. And of course this is a perfect fit for my brand! The people in the videos are everyday regular people, so if people on those videos wear/use a product of Famous, other people will see what kind of awesome style Famous has. More specifically the veiwers would be seeing the products. That's good because many people watch the show. People my brand would mostly target for their products like skaters and stylish kind of people. My product would be shown in one of the videos that shows someone doing something real pro. The video would show a skater using a Famous skateboard and wearing a famous T-shirt flying over three school buses with awesome flips and spins. Then he'll come to a clean land and look bake at the camera with his skateboard in hand. And of course David would either say a couple of funny comments or do an "I'm better than you na-na-na-boo-boo. Stick your head in doo-doo".
ReplyDeleteThe show I have selected for my product is "The Kardashians". This show would fit my brand because the girls in the show wear Juicy Couture. It is part of the E! Channel, usually the new episodes are on Thursdays, but they give repeats of other episodes on various occasions. I find them most updated with fashion especially the fact that they wear the product of Juicy Couture. The Kardashians, is watched by thousands of teens and adults that want to see what is latest in fashion.
ReplyDelete1. the show i have selected for my product is "My Life as Liz".
ReplyDelete2. The show airs on MTV, and it has many airing times throughout the day.
3. The show is a stylistic fit because a lot of teenagers watch the show, and it is mainly teenagers who are interested in the product of the Apple industry. Many people also watch this show for the curiosity of a unique teenager's life. In incorporating Apple's products into the show, more teenagers and other groups of people would in turn begin to take interest into Apple's products.
4. the main audience for the show is Teenagers, but many adults may watch it due to their curiosity.
5. My product would probably be placed in many parts of the show. It may start of like any other regular episode, but then she becomes bored or is in need of a computer or music, the protagonist may turn to the use of the iMac or the iPod to spend her leisure time. She would probably spend a great amount of time using the product until she has some other activity she may need to do. Teens and adults may look toward these Apple products to spend their leisure time, just like the main character in the show.